Pakka builds the World First Clinical Trial App for Iphone and Android. The ClinTrial Refer App is now available in the Apple App Store and in the Google Play Marketplace.  Developed as an aid for doctors to locate active clinical trials for their patients, the app has been well received by the the medical industry and the media.        Media Release         20 May 2013 Access to breakthrough treatments at your fingertips A world-first smart phone application which connects patients and doctors to clinical trials is now available to download. ClinTrials Refer is a free and easy-to-use application developed by haematologists and clinical trial teams at Concord Hospital (Sydney Local Health District) and St George Hospital (...

WordPress 3.6 which is expected around April 2013, is going to sport some wonderful features. You can expect a sneak preview of the features that are in development stage. These features are briefly explained below: Better editorial controls This is great news especially for bloggers and content publishers. Since WordPress 3.6 is focused on the post edit area, providing better tools and support to improve the editorial process of creating content with WordPress. There will be an editorial control feature called post lock which will allow website administrators and authors to lock a post so that other users cannot work on the same post until it is unlocked. This is a great feature especially for blogs with multiple authors. There will be an improved Autosave feature. Also talked about was...

Pinterest is the latest platform to attempt a redesign. Since it became popular a few years ago, a number of changes have been made to the virtual pinboard platform by the team at Pinterest HQ. And now there are more changes they intend to make in order to increase engagement levels and aid discovery even more with a redesign which has already been rolled out to a selected number of users overnight. The new Pinterest design look attempts to improve upon the visual appeal which helped it become the fourth most popular social media platform in the world. Though the changes are subtle, they will hopefully improve the user browsing experience.Today when a pin is selected, a popup, and quick view version of the pin appears in the middle of the screen. Then a small description, the ability to co...

If you are a person who has been using the internet for a while then you must be familiar with this error. It is one of most annoying errors of WWW and it is caused when the requested address/typed site/link is broken or missing. It means that if you are a site manager and you have changed the address of a page then the person who types the old address will see the 404 Error or a simple misspelling of address will also display the same error. How is it displayed? The 404 error by default will leave the viewer with a blank white page displaying an error message, leading the viewer to type another address in most of cases. How to resolve it? The 404 error could be your mistake if you had changed the address of a page and didn’t update the old links properly or it can also be the user's m...

There are a number of new tools in the market to help in web design and web development. These tools have been created to help make a web designer’s job easy regardless of whether they are interested in the front end of crafting websites or in the backend programming side.Some of the new web design and development tools include: Foundation3 This tool is for the front end framework and allows a developer to have a powerful template and great starting point for creating responsive web designs. It is the most advanced responsive front end framework in the world so far. Some of its features include the grid which works on almost any device, buttons, forms, navigation and UI elements. The powerful CSS processor allows rapid prototyping which will get the designer up and running much quicker. ...

Building responsive sites does not have to be rocket science, especially if you have knowledge of the tools that will help you.  With more people wanting to have websites that can be accessed  with any device from desk top machines, to laptops and mobile phones , the introduction of responsive web design was inevitable. Responsive web design is a web design approach that aims at crafting sites to provide an optimal viewing experience. It focuses on easy navigation and reading with a minimum of panning, resizing and scrolling.  This approach suggests that design and development should respond to the user’s environment and behavior based on platform, screen size and orientation.  As the user switches from their desktop to their mobile, the website should automatically swi...

Got a query or question? Any will do. Simply type it into a search engine and before your eyes a list of websites will appear containing the answer. When we stop to really appreciate it, it’s a modern technology marvel.Search engines give higher priority to certain websites and place them on top in the search results. This prioritisation is based on certain algorithms and standards that search engines follow in ranking websites. Being a smart businessperson, it is important to be aware of search engine optimisation techniques.The best and most effective Do’s in the world of search engine techniques are as follows: Content Relevancy Must be Supreme This is considered one of the most important white hat SEO techniques. The content must be relevant to the topic or purpose of your website. A...

These days a strong grip on SEO is an essential tool for a good web designer. There are many phases in the web design process where SEO considerations impact upon the design outcome. Keeping this in mind we have created an SEO checklist that will help web designers at each phase of the design process.This SEO checklist has been separated into three points: webpage-wide SEO, on-site SEO and off-page SEO. Webpage-wide SEO: Your webpage-wide SEO methods can greatly influence the whole website. Firstly, its accessibility. If search engines can’t reach a webpage, it is not possible to have it indexed. You have to make sure that, the robots Meta tag or robots.txt file is not unintentionally blocking important pages. You need to block the unimportant pages via the robots Meta tag or robots.txt ...

Ever wondered why Earth is the unparalleled planet in the galaxy, mainly because of its ability to facilitate lifestyle. Our terrestrial zone is now essentially comprised of inactive devices. We can’t imagine one single day without our cell phone or laptop or any other favorite device. It seems like our life has stopped if we have to function without any of these devices for a single day. That is the kind of dependence that these devices have drilled into our lives. Now in this technical era with enhanced technical developments web developers need to change the way they operate. Sites nowadays are vital to promote businesses and to make sure that your web page can now be viewed through any device is essential. Not just viewed but viewed perfectly should be the objective of web designers which initiates the Powerful need of a Responsive Web Design.

Responsive Web Designing is the evolution in web designing which is basically changing and adapting the appearance of your website to make it fit for all kinds of dimensions and optimal viewing. Such websites can work on all screen sizes, from desktop computers to laptops, tablets to smartphones; your website will fit them all. Responsive Web Designing is also known as “RWD”,”Adaptive Web Design” or “Fluid Web Design”.

Search Engine: Search engine is a program that retrieves the information particularly from the internet and in general from huge database or network. The information can be the data in verbal form and files of any type. SERP (Search Engine Result Pages): The results of the findings of the search engine are huge and presented in a line of pages. These are known as Search Engine result pages. Even on one page the results are ranked according to certain criteria being employed by the search engine. Famous Search Engines: The most notable and famous search engine is no doubt the big giant Google. After Google the MSN Search (also previously known as Windows Live Search) and Yahoo are noteworthy. After the merger of MSN and Yahoo the MSN Search Engine is famous with the name of BING. Some...

BING is the web search engine launched by Microsoft. It was formerly known as Windows Live Search and MSN Search. According to some surveys Bing occupies 16% of all online search queries. Bing can find results and they can be displayed in about 37 languages. Bing also shows search suggestions and related search known as Explore Pane. This feature was presented by Powerset through “Semantic technology”. Bing daily changes the background image. It has a navigation pane on the left side. The extended preview shows a larger view on the right side and also provides URLs to links. Bing also displays the contact of Customer Services in certain websites. Before discussing how we can optimize the website for Bing Search Engine. We should understand how BING is differ...

If you are thinking to share the right thing with the right person, Google Plus is an appropriate choice. Google Plus is a multilingual social networking and identity service launched on 28-Jun-2011. Here we will write the effective tips to use Google+ effectively. 1. Your introduction The first and foremost thing is your introduction. Whether you are creating a personal profile or a professional one, your introduction should be quite good. For this purpose create your profile. Provide all the required information. While writing about yourself, do not stretch too much as the reader gets annoyed or bored. On the other hand do not be too much limited! Write up to mark. While writing about your products specify the best features on the top that should act as eye-catcher. 2. Specifying Ke...

Image optimization in the website is quite necessary process that is inevitable for many reasons. The complex requirements of computer, technology and internet world demand the images to be optimized in such a way to acquire three attributes that are: High Quality Less loading time Original Colors The problem that is faced is when we try to increase the quality of the image it takes more time to load. The longer loading time is very annoying to the users. When we try to minimize the loading time the quality gets low, even the image loses its original colors sometimes.  Here we are discussing some useful tips for the web designers by which they can optimize website images in their web design. By using these tips the web designer can optimize images of your website without losing the...

Before the mobile phones were internet enabled, people used to access the web from computers. The web designers used to consider only desktop computers when designing their websites. But now the web designers have turned their attention to mobile phones. Mobile web design is what almost all of them are now focusing on. All mobile phone manufacturers in the world today have mobile models that can access the web. For the web designers to be competent in what they do, they have to come up with strategies for efficient and robust mobile website design. Here are top ten considerations that you should take into account while designing the mobile website. You ought to consider the objectives of the business When a client hires a web designer, he/she expects nothing but quality work. When i...

This is not exaggeration if we say “Now everything is cellular phone”. This is evident from the statistical data that mobile internet users’ ratio is increasing than the desktop internet users. Therefore, the website optimization for mobile phones is necessary. The companies are looking to build mobile phone websites and mobile search engines. 1. Clear font: The font must be quite clear because in small screen if the font is not clear everything looks ambiguous. Using straight words is a good idea. 2. Simplicity is the Key: The mobile phone screen is not as gigantic as the desktop. Too much stuff often confuses the user especially on small screens. Keep things simple. You can achieve it by rechecking your thoughts. It helps in eliminating the unnecessary things and redundancy. It is a ...

People are no longer tethered to their desktops or laptops to access internet.  The use of the internet from mobile phones and other portable devices is increasing day by day. The smart phones are constantly growing in popularity and the use of the net from mobile phones is also constantly increasing. Mostly users access the internet to search for something. Therefore search engines are of great importance.The needs of smart phone users are different from the traditional desktop users. Successful mobile search engines need to understand and fulfil these needs. We will discuss some of the best mobile search engines.   1-Google: Google is the leader even in mobile search engines. Google mobile is the lean version of standard Google. It is excellent at offering quick results. It h...

The way information is accessed online is continuously evolving. More and more website visits are coming from mobile phones and other hand-held devices. The needs of smartphone users are also evolving because the users are becoming more focused and task oriented. Websites that have been designed for laptops or desktops are not appropriate for mobile visitors. Screen space is very limited on mobile phones. Therefore the navigation system of a typical website will not be compatible mobile devices. A navigation system that is compatible with the mobile phone devices is needed for providing a satisfactory experience to the visitors of your website. We will discuss some of the most important best practices that will ensure that the navigation system of your website is effective and efficient....

Colours have physical, social and psychological influences on people. Colours have been found to set the mood through which your website’s design is seen. Designers need to pay careful attention while selecting website colours as each colour has a meaning and knowing what meaning will be conveyed by the colour scheme is an important consideration. A web designer should choose a colour scheme that will reinforce the message a web design aims to convey to its visitors. Meanings of colours: Colours do have meanings but there is no evidence that supports a universal system of assigning meanings to colours. Different cultures assign different meanings to colours. Therefore to understand the meaning of colours we first need to understand the culture of our target audience. A designer should fi...

Though some philosophers are of the view that colours are entirely mental constructs and not part of the physical features of objects but practically, you cannot deny the significance of colours in your daily decisions. The colour of a website has a great role to play when it comes to influencing the actions of potential customers and established users. A website with beautiful graphics and rich content but wrongly selected colours contradicts webmaster practices and will eventually affect its visitor conversion rate.You should have in mind that the website is an online representative of your company and it has the potential of reaching out to clients with different educational and social backgrounds anywhere in the world. The look of your site will portray a positive or negative image of ...

The use of mobile websites has increased rapidly. Life without mobile is now hard to imagine and life without the internet makes us feel something is missing. The importance of mobile websites has increased significantly. Website designers therefore should be cautious enough to avoid some crucial mistakes while designing a website for mobile. Here are some highly useful tips that should be kept in mind while designing website for mobile devices. 1. The tap-targets should not be less than finger size: The fact that some people have large fingers and thumbs while others have small raises the question of; what should be the ideal button size? A minimum standard has been set for this i.e. 44 pixels square. This is a minimum recommended touch size. The problem occurs where the designer wants...

The Logo designing process is one of the most important steps in business promotion and branding. A logo is the visual representation of your business, it should be attractive and meaningful. To stand out from your competitors you need a logo that encompasses much more than mere graphics. In this article, we will outline 10 top rules for logo designing that if followed properly will bring you positive results. 1. Research: A preliminary study is a must before you decide on the elements of your logo. Try making rough sketches of what you have in mind, merge them, delete or add certain elements, and see which one of your designs appears to be the most eye-catching. 2. Make it easy on the eye: A good logo is the one that is simple yet captivating and easy on the eye. If your pre...

There are countless device on the web today. Be it a simple legacy mobile phones or the latest smart phones, tablet or desktops, these devices are utilising web browsers to view information on the internet. Each device has its own screen size and rendering your website on each device can be challenging. This is where Responsive Web Design comes to the rescue. You can now display all the information and content correctly without any formatting, scrolling or loading issues. What is a Responsive Website Design? The Responsive Website Design (RWD) was first introduced in an article by Ethan Marcotte where he proposed different techniques to cater for the changing screen sizes and resolutions of computers and hand held devices. Responsive web design takes into account certain key elements whi...

The advantages gained from the creation and submission of a distinctive sitemap cannot be compared to any other method in terms of result, site traffic generation and search engine ranking. The omission of a sitemap in the development of a website is identified as a major shortfall of the webmaster or web designer and should not be neglected. The sitemap, integration of inbound and outbound links, the websites backlinks, content, keyword density and other factors are given utmost consideration when it comes to the ranking of a particular website in the organic search results which is the major source of any site’s traffic. This article was written to help you have a foundational understanding of the sitemap, how to build it and where to submit it for an effective result. WHAT IS A SITEMAP...

Some SEO (Search Engine Optimisation) specialists use black hat SEO tactics for marketing and getting good rankings on Google and other major search engines. The reality is that genuine SEO takes months to show results in SERP (Search Engine Results Pages). When clients contract an SEO professional they understandably want results in days, but such expectations are misguided. The fear of losing the client forces some SEO professionals to use Black Hat SEO techniques that can potentially lead to their site being blocked from searches by Google.SEO takes time and results come after a reasonable period.  It is not a miracle thing that can be achieved in a day or a week. In this post, we will discuss some great White Hat SEO techniques which you can use in your Link Building campaign to g...

Web designers usually make some mistakes while designing a website. As a result it becomes difficult (even impossible in some cases) to use the website efficiently. It should be top of mind that a website represents your business or organisation to existing, as well as potential, customers and prospects.  Remember they will be giving up their valuable time to visit your website so it’s important to make their visit a satisfying experience. This can be done by avoiding common mistakes and making the website as efficient as possible. Following are some of the examples of common problems and mistakes in web design. Poor Search: Many websites have search engines that are very poor at handling different variants of query terms. The search option of a website should be able to handle var...

This is the 21st century!  Gone are the days when newspapers used to be the best medium for promoting any business or company. With technology soaring high, the internet is its replacement and has stamped its dominance with conviction. The internet is now one of the most popular mediums connecting the whole world within a fraction of a second. It lets people minimise the globe to a few inches of computer screen. If you are looking for promotion and enhancement of your business via digital media then the easiest and effective solution is Google Places. It’s like a directory of small scale and local businesses all linked to Google Maps, making it visible to everyone across the planet. How to set up Google Places? Google Places is absolutely free; you don’t have to spend a single penny...

Choosing a good website designer is not always an easy job. If you post an advertisement requesting quotes for website designing, you will be faced with a flood of interest from website designers. It can be difficult to choose a suitable website designer from a large number of applicants. Here are some of the tips that will help you to choose an appropriate website designer. Evaluate experience: Consider the experience of the applicant. How long has the applicant has been in the field of website designing and how many websites have been developed by him/her? An experienced designer is preferable to a novice website designer as they know very well how to design a good website. See whether they follow the instructions: Notice whether the potential candidate has followed your instruction...

Marketing strategies do not provide satisfactory results in most of the cases for small as well as large businesses. Although there are a large number of reasons for missed expectations, we will discuss some of the most basic mistakes. These mistakes can be easily avoided by paying a little attention. Following are some of the common reasons why marketing strategies fail. Failure to please the right people: In many cases, the marketing strategy is designed to please the CEOs, managers, and other supervisors rather than the customers. It needs to be understood that the managers and CEOs do not represent the target audience. Such marketing strategies fail to focus on what the customers and prospects actually want as a result they do not create sufficient response.Overreaching and overexpan...

All businesses need to understand the importance of being known. That is a business needs to be a celebrity in its own right for success. It is important to be known because many customers view some organisations “more expert, worthier, better in quality and good at what they do” just because they are well known. These businesses may not actually be better than their competitors, but the customers assume that they are better just because they are famous. It is important to highlight that customers are willing to pay higher prices for the products offered by the well-known organisations. These products may not necessarily have any better feature or higher quality than the products offered by less-known competitors, but they will be able to attract higher prices. Now that I have explained th...

Marketing is an important function for all businesses to succeed. It plays vital role in retaining existing customers and in attracting potential customers. We will discuss some of the best tips for marketing so that your marketing strategy achieves the desired goals. Take Your Own Pulse: You should take your own pulse and see if your marketing strategy works on you. See if you are excited about your marketing message. If your marketing fails to catch your attention, your audience is also unlikely to be attracted. Learn from your competitors: You should learn how your top three competitors are marketing and communicating with their customers. Compare your marketing strategy with their marketing strategy and see where you are doing better or worse than them. Go out and visit your cus...

  At 19:00 Wednesday 7th March, 2012, Pakka's new site goes live! This marks our 5th site release with our very first website being launched in 1999. The aim of this new site is to display our full range of services and products in a concise and informative way. It is also a platform to communicate new product innovations as they become available. ...

Pakka recently completed a 6 page brochure design for Bamboo Flooring Specialist, Verdura. Eddie Liu from Verdura wanted to portray his product with style, allowing the product to speak for itself with strong visual impact.