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Useful Techniques for Search Engine Optimisation

Got a query or question? Any will do. Simply type it into a search engine and before your eyes a list of websites will appear containing the answer. When we stop to really appreciate it, it’s a modern technology marvel.

Search engines give higher priority to certain websites and place them on top in the search results. This prioritisation is based on certain algorithms and standards that search engines follow in ranking websites. Being a smart businessperson, it is important to be aware of search engine optimisation techniques.

The best and most effective Do’s in the world of search engine techniques are as follows:

Content Relevancy Must be Supreme

This is considered one of the most important white hat SEO techniques. The content must be relevant to the topic or purpose of your website. Although the keywords in Meta tags and Title tags are considered very important, on the other hand if the content of your page is not relevant then it can be all in vain.

The content should make sense. In your attempts to add more and more keywords in your content you may make it very ambiguous. The quality might be compromised. The level of information the user expects might be missing. Therefore add keywords but sensibly and keep quality of the site your priority.

Images with Alt Attributes

Add a short alt attribute on your image but it should be descriptive. It places additional relevant text in your source code. It helps the search engine in indexing the website. The rule is simple. The more the text is relevant the more chances to be ranked higher.

Links with Title attributes

The title attribute is a small tool tip that is pops up when we put our mouse on the link. This is very useful because it communicates with the search engine; therefore it is important to use descriptive text. It is not only important for image links but also for text links.

Sitemaps are Effective for SEO

Sitemaps helps the search engine spiders in searching your site. The detail of each page and its links increases keywords in a very comprehensive way.

What is a Search Engine Friendly URL?

This is a very common and useful tip for search engine optimisation. Everybody says that the URL must be search engine friendly but what is a search engine friendly URL?

The seo friendly URL speaks about the topic.
It is descriptive.
It is not a random number.
It contains the keyword.

The use of random numbers or some internal company coding system is not effective from a search engine point of view because the search engine spiders don't know your internal coding. The spiders recognise descriptive search words.

Main emphasis on keywords: The keywords are the key of successful and effective SEO. Use most relevant keywords at all places of your website whether it is URL, image description, image, text links, content, title tag, or page header.

Web PR

It might be a new word for you. Web Public Relationing means to ask webmasters to place your web link on their site. Be sure their web reputation is good and they have sufficient traffic. Also do not forget to return the favour.

Carol is the founder and Director of Pakka which she started in 1993. As a specialist in developing and executing marketing strategies for SMEs, she has an excellent understanding of small business and their challenges.

Her areas of expertise include product development, brand management, client relationship management (CRM), communications, graphic and website design. Carol has over 16 years of professional marketing and communications experience.

Specialties include: Marketing, technology and design solutions to help small-medium sized businesses grow.
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