A logo represents the face of
your organisation and communicates to the outside world
your company's unique personality.
At
one glance, a logo can speak volumes.
A
Professional Logo is a business'
identity. In a highly competitive
marketplace, a well designed logo
will help to cut through the competition
and boldly present your point of
difference. It will establish credibility
and is fundamental to business success.
A professional logo is the cornerstone
of any businesses communication.
It will help attract new customers
and keep existing customers coming
back.
If you're a start-up
company looking to launch out professionally,
or an existing company that has
outgrown the old look and are ready
to emerge fresh and invigorated,
then Pakka's logo development solutions
are just what you've been looking
for.
Our logo creation
delivers innovative and professional
outcomes for our clients that have
the added value of a strategic marketing
approach.
We don't just design visuals that
look great, we apply our marketing
minds to get in and understand the
impact each design option brings.
Who is the ideal target audience?
What are the company's vision and
values? What is unique about the
service / product offering? And
how can all these elements be captured
in one visual snapshot.
The
Power of Consumer Perception
I
Many studies and reports
have shown that:
Over 80% of what we learn
is through sight. Following
this line of argument, it
would be hard to deny the
crucial role a company’s
visual presentation must
have in influencing its
reputation.
The Power of Consumer
Perception II Two-thirds (or
68%) of the public says:
“In most cases, the
more they know about a
company, the more favourable
they feel
towards it.”
At Pakka
our approach to developing an inspiring Logo and Corporate
Identity is based on our unique methodology.
The Identity Transformation Program®is a structured and
comprehensive process that will ignite a powerful
brand and turn business aspiration into living reality.
Why invest in your company's Corporate Identity and
Branding?
Impression
Control - leave no encounter to chance
Every day, and in many varied ways, the impact
of your company’s corporate identity touches
upon customers and potential customers alike.
Sometimes the impact comes from a customer’s
direct
dealing with your product or service and in
some instances it may be the impression given
off by an advertisement or piece of corporate
literature. In other situations it may be as
intangible as an association forged in the customer’s
mind between your company and something else
. . . and it could be a good or a bad association.
While some of these impressions are beyond control,
in most part, when a company chooses to focus
on their identity and make a conscious effort
to manage it, the positive results are far reaching.
Aspiration
- a self-fulfiling prophecy
A Corporate Identity captures the essence of
what a company aspires to be and communicates
it both internally within the organisation and
externally to the outside world. It is a dynamic
statement of aspirations that inspires employees,
improves motivation and impacts on customer
satisfaction in a way that is subtle yet powerful
over the long term. The once aimed for values
become part of the day to day workings of the
business and the company becomes the embodiment
of its ideals.
Differentiation - cut
through the pack
A company without a clearly articulated expression
of what makes them unique and different faces
a momentous challenge in engaging and holding
the interests of their customers. This becomes
increasingly difficult in an expanding market
where direct and
indirect competition has a greater sway over
consumer choices. A clearly defined Corporate
Identity, on which a powerful Brand is based,
favourably influences consumer decision making
toward your product or service.
The Power of Consumer Perception
III Almost nine out of 10 shoppers
(87%) say:
“that when they can choose between
products and services that are similar
in quality and price, the reputation
of the company will often determine
which product or service
is bought.”
The Identity Transformation Program® establishes the unique qualities that make an organisation what it is and what it aspires to be. It conveys this distinction in a way that captures the essence and visually communicates in a compelling manner. The outcome of The Identity Transformation Program® is an inspiring foundation on which a company can launch itself into a controlled and organised process of building a powerful brand.
Call 1300 799 858 today to get detailed information on the Identity Transformation Program®.
