Objective:
To represent a collective of diverse agricultural producers
and create a compelling brand. The result needed to communicate
the culinary appeal of the region as a supplier of fine
quality produce.
Activity:
· branding
· brochures
· presentation folders
· product labels
· stationery
Outcome:
Pakka worked closely with each of the 7 producers to that
made up the collective in order to deliver an outcome
embraced by all. A logo that allowed for versatility in
its use was created. The tagline, "window to nature’s
premium produce" was incorporated to tie the logo’s
geometric structure. Presentation folders, product labels,
letterheads and a cute zig-zag product brochure presented
the new identity in a confident manner.
