Objective:
With global expansion underway and a wider range of
professional service products on offer, IPS Worldwide
required a realignment of their brand to better reflect
the future direction of business.
Outcome:
The challenge lay in forging a fresh Corporate Identity
while retaining a link to the past. This was achieved
by modifying the existing logo slightly and altering
the name from "IPS Psychological Services"
to "IPS Worldwide". The inclusion of a
new corporate tagline, "Innovating People Solutions"
helped to reflect the wider range of services now
offered under the IPS umbrella. The new Corporate
Identity was then integrated throughout all forms
of communication from business stationery through
to signage and corporate gifts. In order to communicate
the IPS message to its widespread client base, a
corporate newsletter was developed as well as a
Company Profile and Presentation Folders.
