Objective:
A multi award-winning product sold through wholesale
distribution channels. Pure Gelato wanted to increase
sales growth within their existing wholesale market
as well as establishing retail trade from their
manufacturing base.
Activity:
· brand alignment
· loyality progam
· event launches
· promotion
· point of sale (posters and display stands)
· corporate communication (company profile,
product brochures)
· website development
Outcome:
A review of Pure Gelato’s existing identity
revealed a communication gap for the target retail
market. An identity revamp brought out a bright,
fun yet professional look to the Pure Gelato image
that was integrated throughout all corporate communication
and point of sale material. A new website was developed
to channel retail traffic through areas of interest.
The site also included a password protected zone
for the wholesale client to access relevant information.
Regular events were scheduled to promote Pure Gelato
to the community as well as a series of promotional
postcards enticing people to visit the store. All
data that collected as a result of events and promotions
were then developed into a CRM campaign and loyalty
program.
