Objective:
To leverage the existing Paperworkstudio brand and develop
further business opportunities amongst its wholesale client
base. With 250 plus products, Paperworkstudio needed to
find a way for both wholesale and retail clients to understand
the diversity of their range.
Activity:
· brand extension
· catalogue design and production
· point of sale (header cards and product brochures)
· website development
Outcome:
The extensive array of products were
reviewed and classified. A series of brand extensions
were then developed to communicate uniqueness within the
umbrella of the “parent” brand. Classification
allowed for a user-friendly catalogue format, whereby
categories served as indexing divisions, making it easy
for wholesale clients to search and place orders by. To
inspire retail clients at the point of sale, the product
range was photographed for use in new header card designs
and for the design of product brochures. A website was
developed with 2 access paths; one for the retail client,
the other password protected path was exclusively for
the wholesale client.
