Logo Design | Business Logo Design

A logo design represents the face of your business and communicates to the outside world your unique personality. In a highly competitive marketplace, a logo design will help cut through the competition and boldly present your point of difference. It will establish credibility and attract new customers - the key to the success of any business.

The Identity Transformation Program™ is our distinct approach to developing a logo design and professional brand for your business. It forms a structured and comprehensive process that combines analysis and design. It establishes the unique qualities that make an organisation what it is and what it aspires to be. It conveys this distinction in a way that captures the essence and visually communicates in a compelling manner.

The outcome of The Identity Transformation Program™ is an inspiring logo foundation on which a company can launch itself into a consistent brand building process.

The Identity Transformation Program™ begins with a client meeting so our logo designers and marketing experts can understand your business, product or service. This provides a perspective of where your business is at presently (in terms of product or service offering, industry segmentation, organisational values and philosophy, customer/prospect profile, competitive landscape etc.) and where it wants to be in the future. The process can also prove to be a valuable forum in which your business thinks about important strategic issues and as a may bring about a clearer insights.

STATEMENT OF DESIGN PARAMETERS
Once we have identified your business’s needs, our logo designers write up a Statement of Design Parameters which provides the basis for the development of the creative process.

ROUGHS
Using the design parameters, our logo designers go about producing a series of rough drafts. The roughs are reviewed and assessed internally by our creative team. Some of the roughs will be rejected while others will be selected for further development.

PRESENTATION
The final selection of 3 logo design options will then be presented to you where we feature the logo, the colour selection and a rationale for each design.

REVISIONS AND FINAL RECOMMENDATION
Based on your feedback, our logo designers will revise the favoured logo design and the final recommendation is presented to you in its complete form.

What happens if I am not happy with a logo design?
Our policy is clear and simple. If you are not happy with the 3 options you are presented with, we will listen to your feedback and our logo designers will set about desigining 3 new options. We will continue to rework our designs until you are completely happy with your new logo - at no additional cost to you.

The diagram below shows our logo design process:

TRADEMARK REGISTRATION
Once your logo design has been developed, you may want to ensure its legal protection for various reasons. A trademark can also be a useful marketing tool forging an association of value in the customer’s mind with your goods and services. Our logo designers are experienced to guide you through the channels of what can be a complicated process. However Trademark Registration is a specialised legal field and we are able to tap into a network of legal specialists who can offer you the right legal advice for a logo design trademark.

CORPORATE PROFILE (EXTERNAL)
A Corporate Profile is the professional presentation of your company incorporating your new logo design. With the expertise of Pakka’s logo designers and copywriters, the Profile takes on the persuasive power that well-crafted words and images convey, making it an invaluable addition to your existing sales literature. It adds the weight of professionalism and speaks impressively about who your company is and what it stands for. It expands the selling perspective taking into account the strength of the company behind the product or service. It raises the selling platform to a new level.

CORPORATE ID MANUAL
The aim of the Corporate ID Manual is to ensure the consistent use of your new logo design. It is a document that our logo designers develop to clearly define all elements of a logo design such as type specifications, colour and position as they would appear on various forms of presentation from stationery through to signage. The Manual gives you the freedom and flexibility to delegate control of this valuable asset - your new Identity - giving you peace of mind that the ultimate communication goal will be met consistently no matter what its application. It offers you greater control over the Brand experience.

If you're a start-up business looking to launch out professionally with a logo design, or an existing business ready to replace an old look and emerge fresh and invigorated, then the Identity Transformation Program® is just what you need.

Call 1300 799 858 or fill in the form, we will be happy to discuss your needs.